Search Engine Results & Keyword Researching

Alright, so it’s been awhile. How ya doin, excellent? Let’s go.

Have you ever been figuring out strategies to do long-tail keywords and keyword research efficiently? So have I. Personally I think as that you develop your personal technique that works and however you discover your keywords is good, as long as it really works. Here are 3 free tools that I use to search for both short and long-tail keywords.

1) 99webtools.com

This website is awesome. The website has some of the most needed tools for you the blogger, internet marketer, SEO, etc. It ranges from tools such as a spider-view checker, keywords suggestion tool, alexa rank checker and all other types of stuff. Alright, before I proceed, I must confess that all the tools I listed don’t seem to work after I told you about them. Check them, as you may need to find a different program or website for these other items. OK, the tool I use is the Bulk PA DA checker.

This is a search engine results page service and is driven through Moz’s Mozscape, which provides: domain authority, page authority, and backlinks. First, Mozscape isn’t cheap. For somebody like myself, that works a 9-5 and has zero additional money arriving in, the price for Mozscape at $250-mth makes me die on the inside. Using this will help you find a grasp on the type of competition your up against within the SERP and see whether the keywords are actually ones you want to pursue, or pass by and try for the following keyword(s). Ensure that you focus on page authority, however, not used for rankings by Google, this will provide you with an idea of how good the pages are in the SERP.

2) Google Suggest

Listen, you’ve probably read it a million times already through someone else’s blog post, type your keywords into the search bar and look at the related queries that come up. These are queries that others are looking for that Google thinks is related to the query your typing in at that moment, check them.

You know just where this is heading? Yup, the bottom of that Google SERP. LOOK AT IT too, more suggestions means more suggestions. More combinations means better numbers, which better numbers can provide a chance of better rankings. It’s always a numbers game, and you want numerous numbers, believe me. Make certain you have got this:keyword keg. this gives you approximate search volume statistics and relative competition, that will help you analyze quickly if the word(s) are worth pursuing.

3) LSIgraph.com

What exactly is LSIgraph? Basically another keyword generator tool with a fancy name. You can basically say its the same as Google suggest, but different software. I did a few quick searches and it seems to give some good information. This tool is good in giving you different keywords to target and think about more in-depth.

I know there are tons more of absolutely free tools that I have forgotten or have not talked about. At the bottom find several of my reputable mention web pages, which are free, but ultimately you’ll have to purchase them.

bulkseotools.com
longtailpro.com
serpfox.com
scrapebox

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Understanding Anchor Text and Using It Maximum for SEO

Getting a higher ranking on the search engines is what every business aims at, but to get that top ranking webmasters have to put in lots of efforts and build the right SEO strategy. Anchor text is an important part of SEO and has a great impact on rankings. Correct usage of it will help you to attain the top rank, but if you use it carelessly, you might lose your organic traffic and even get penalized.

Anchor text can be described as the visible portion of the link that is actually displayed in your browser. It holds great importance for on page and off page optimization. Search engines use the it to determine the relevancy and also the importance of the site. Before the Penguin update, Google used these texts, whether or not the website is relevant, but now it serves as a great means to the search engines to penalize websites for over optimization. When it is about the relationship between the anchor texts and Google, the prime rule is to follow the guidelines.

Here in this piece of writing, let’s discuss how we can optimize our anchor text for better SEO performance:

A clear understanding of the different types will surely help you to optimized them in a better manner.

Exact match: The text is the exact keyword phrase that is chosen to attain a higher ranking for content piece.
Partial match: It contains the keyword phrase that is selected for ranking
Branded: It contains the name of the brand
Generic: It is a general phrase without any targeted keyword
Naked anchor links: They are anchors that link back to the site by using the URL
LSI keywords: The anchor text is the synonym for a target keyword
Keep it real and versatile:
As per Google, each part of the site together with the links and their anchor texts should offer real value to the users. Links should be placed in such a way so that the users can see them and they are informed about something that is relevant and informative. So, you should create them without repetitive keywords and link to high quality and relevant pages.

Don’t over optimize:

Google avoids overly rich anchor texts. Any over used keyword based anchor text is always a big no from Google and it may also result in penalties. Keep it natural and spread it across inbound links in appropriate proportion.

Keep the anchors relevant:

Google always wants to offer the best and relevant information to the users. It tries its best to improve the user experience so non relevant anchors with irrelevant links and content will not be appreciated by the search engine. The more relevant your article is, the better your ranking would be.

Keep a track on your anchor texts:

While building backlinks, it is very important that you keep a track on your anchor texts. Else you may link it to spammy website or use too many keywords and have a negative impact on your profile. It is very important to be organized, so that you don’t over optimize your page with keyword dense anchors. Tracking would help you to follow a systematic process and avoid overusing those that are already used.

Distribute the anchors carefully:

The distribution of your anchor text should be proportionate because over focusing on anything would be bad. Though it is very difficult to say what is best and ideal, but it is important to avoid overstuffing with exact match keywords. You can rely on branded and website name anchor texts. Doing a thorough analysis of your competitors will help you to get a good idea of what they have used to attain a top rank.

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Why Content Marketing and SEO Go Hand in Hand

Content marketing and SEO are two frequently used terms and broadly discussed topics in digital marketing. What eludes most is how they work together and the importance of it. First, let’s have a look at both of them separately.

SEO: It stands for Search Engine Optimization. It involves a series of approaches undertaken to improve the search visibility, the ranking and also the traffic coming into a page of a website. The ways to achieve this is by optimizing meta tags, title tags, building links, back linking, using strategic keywords and much more. Most of the website’s traffic begins with a search. Hence, it is important that a brand building strategy includes SEO.

Content Marketing: Firstly content can exist in various forms – blogs, infographic, podcasts, videos and much more. No matter the form, it has to attract, engage, and inform with valuable content. Content marketing is a bigger approach which with SEO forms a part of your digital marketing strategy.

A digital marketing agency should remember that planning a content strategy which effectively integrates SEO as a part of it works not only well for the targeted audience but also for Google and other search engines. Here are reasons why tightly coupling content strategy and SEO guarantees success for your inbound marketing strategy and also the brand strategy:

1. SEO asks. Content answers.

First off, link building – possibly the most important factor to consider in your SEO strategy. Simply put, getting other websites to link back to your website is called link building. How does it help? It drives referral traffic as well as increases the site’s authority and ranking. When a number of trusted backlinks are made to your website, major search engines rank the pages of your website higher. Effective backlinks are made by high quality content. What qualifies as high-quality content? Relevant, interesting content that is share-worthy and persuasive. When your content is compelling, the likelihood of other sites to link back to your website is more. The other strategy to improve your website’s ranking is to create guest posts. These posts are placed on external high-domain-authority sites along with a bio and must include a link back to your website.

2. SEO leads. Content follows.

Important words and phrases that allow people to find your content and your website through various search engines (including Google) are called keywords. They are the most significant component of SEO. Every business or site will have unique keywords specific to their business or field. Keyword strategy involves including keywords and groups of keywords in title tags, URLs and meta descriptions so that people can easily find the business by simply searching for it. Besides this, keywords must be incorporated in the content strategy as part of landing pages and blog posts. Essentially, SEO plans the keywords that are to be delivered and content provides them.

3. SEO is forever. Content continues delivering.

SEO is not a one-time, permanent process. It is an ongoing one. It requires consistent maintenance. This is because Google consistently demands content that is novel. The recently updated pages with quality content are constantly indexed and rate higher on SERPs (search engine results page). That is why most B2B marketers (close to 72%) and digital marketing agencies are producing more content than they had about year ago. The only way to target and engage your audience is to regularly post compelling content.

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5 Powerful Ways To Raise Your Online Profile

More businesses than ever are recognising the power of the online marketplace. The internet offers unrivalled opportunities to connect with potential clients and customers, share your message, and convert interest to sales.

But for many, the disadvantage has been that the online marketplace is crowded, even oversaturated. There is more competition than ever before, and standing out is a challenge.

Clarifying your mission, offering genuine value, and ensuring that you are highly visible, are all vital aspects of achieving success online.

That’s where the tips below come in! Here, we explore five powerful ways that you can raise your profile online and create a genuine connection between your business and its customers.

1: Collaborations

You can stand out in the online marketplace by joining forces with colleagues, peers, and complementary companies in your industry. You could run joint offers, discounts, or campaigns, as well as give interviews to local magazines or websites.

A collaborative, engaging approach tends to work very well online, as this is the perfect space for interaction between businesses and customers who may be all over the world!

Collaborating with others on a piece of content or specific project also means that when the time comes to promote your work, there will be several businesspeople immediately on hand to lead the promotional efforts – all of whom will have an interest in ensuring the work is seen by as many people as possible.

2: Search Engine Optimisation

The first and arguably most important aspect of standing out online can be summarised as SEO (Search Engine Optimisation).

When a potential customer types words related to your business into a search engine like Google, Bing, or others, search engine optimisation is what will help your company to be one of the first results! Appearing high up – even on the first page – of the search results can be crucial for attracting customers.

Search engine optimisation is one of the most powerful tools you can use to attract clients, achieve sales, and grow your business. This is because online search engines are now one of the first places that customers go when looking for specific products or services.

More companies than ever are recognising the value of search engine optimisation and investing in professionals who can create search engine optimised content for them that will generate huge amounts of traffic.

3: Social Media Campaigns

Social media platforms are a great way to generate interest in your business, engage potential customers, and convey your values and products in an interesting way. Standing out in this space can be challenging however, but carefully constructed social media campaigns can help.

Perhaps you are launching a new product, have a special offer coming up, or want to engage in discussions of a pressing industry issue.

In these cases, creating a week’s worth of related content designed to drive customers towards a particular product, service, or blog post on your website, could be especially helpful – teaching customers step-by-step how your business can support them and what assistance you can provide.

Don’t underuse social media by only posting fun or eye-catching material! Merge this approach with a strategic drive towards your products and services, while always conveying their value, and you will have a great chance of success.

4: Events

Consider holding special events – whether online or in-person – that can generate additional interest and engagement with your business. Live Q&As or product demos, for example, can be conducted completely online, while in-person events could include conferences or ceremonies, or speeches from industry experts perhaps.

Whether you choose to operate remotely or in-person, events can be a great way to do a launch, create a buzz, or educate customers on the value and uses of your products.

5: Awards

If your circumstances allow and it is appropriate for your business, consider giving awards or recognition to peers for delivering excellence in your industry; this could lead to collaborations and mutual growth with businesses who complement yours.

If you run a travel business, consider reaching out to a market-leading travel insurance company, for example. Or if you run a stationery business, how about connecting with an art materials supplier?

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Source of Site Traffic That Can Help You Get Past Google

Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.

Interview an Influencer or Get Interviewed by a High-traffic Website

Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?

His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.

Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.

Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.

You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.

By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.

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Increase Online Business By Hiring SEO Experts

Looking to set up a business or are you already an established but looking to increase your presence online? First and foremost requirement for this is to get a website for your business. A website should tell about the work of your enterprise and should be easy and user friendly with no technical glitches.

To make an online presence one must cater to SEO enabled web pages on its website. When looking to create SEO enabled web page one must contact an SEO Expert who knows the details of his work and can get you a visibility on various search engines.

If you are based in Gold Cost, Australia it is highly recommended you should look out for professional services offered by SEO Expert to enable your website to achieve a high online presence. In today’s new era of the internet for any venture to succeed it is essential for them to own a website of their venture and to increase the visitors of a website, the website should be visible on various search engines.

When looking for a SEO Expert to carry out the work for you, please consider the following points before hiring anyone:

Professional: The expert should be highly professional and should hold an expertise in the area. You cannot expect to receive the best output with an individual with average or mediocre skills. Check the background of the individual or SEO expert service that you are being provided.

Significant Experience: It is important for you to consider the individual for your SEO needs to hire the individual who has a significant amount of experience in the field and knows how to achieve the desired results. You cannot afford to consider a fresher as he might not have worked in the field and the results might not be as desirable as you expect them to be.

Budget Constraint: It is always advisable to discuss the budget of the SEO service in advance to avoid any confusion in future. One must compare prices across the industry to avoid getting duped. One should always take a specific budget constraint into consideration before locking the deal with any expert.

Local Industry Experience: It is important to hire an individual who has knowledge regarding the local industry. He will know what it is like to consider for achieving visibility online in a specific market.

Ongoing support and services: Once the work of the SEO Expert is completed, he should be available for any further queries in the future. It is important to discuss regarding any services required in the future. All such requirements should be discussed in advance.

Monthly Analysis: The SEO Expert should provide you with the monthly analysis of the keyword positions on the website. It is essential to note the position and visibility of the website on various search engines after and before availing the services from the SEO expert.

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Top Five Keywords Research Tools

SEO or search engine optimization is all about keyword research and finding the optimum keywords to get search engines to place your web pages in front of your potential customers. Assuming you have a quality product and are giving quality content to those who subsequently visit your site, then by following this quick guide you should be able to start finding the best ways to find the keywords that are critical to succeed with your website.

There are two main two types of keyword research tool that can help with your overall web strategy that uses the seed keywords to find profitable keywords and the competitor based keyword research which finds proven keywords from other similar sites to drive your traffic.

The five best tools for SEO are below:

The Google Keyword Planner tool is the first on the list because it is one of the best and most commonly used keyword research tools available. One of the main reasons it’s so popular is that it is free and also, it is directly integrated with Google AdWords.

You can create your AdWords Account for free and then start using this Google Keyword Planner Research Tool which has all the information on Google the largest search engine.

This is the best for people who are just starting out and the early stages of your SEO on your website.

Semrush is the number 2 choice as it is the easiest keyword research engine for bloggers. You place in your or your competitor’s URL and it will give you all the ranking keywords for that site.

It will give details on the traffic stats, search engine reports, AdSense CPC and many other details to help you manage your SEO campaign. Semrush is offering a 14 day completely free trial.

Ahrefs Keyword Explorer tool is number 3, it is one of the most popular keyword tools and uses clickstream data to show how many clicks you can get from a given keyword on the search engine. Many key words have a large amount of traffic but few clicks. It is possible to create a keyword list directly from Ahrefs dashboard with a trial of 7 days for $7 it is great value.

Long TailPro is at number four, being another very popular keyword tool. This paid tool is great for niche sites and features an amazing and very detailed keyword analysis feature as well as a competition checker which will help you to choose the right keywords to drive high quality traffic to your web page. They are also offering a $30 discount.

KW finder is number 5. This tool is totally dedicated to keyword research. Although they are very new they are one of the fastest growing SEO tool companies, mainly because they help you find the right keywords that will drive highly targeted traffic to your site. It uses a question based keyword research option to help you find long tailed keywords quickly that are related to problem solving. This type of problem solving content helps to bring quality, targeted traffic to your site and increase click rates and conversions.

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Importance of XML Sitemap in SEO

It is important to understand what XML Sitemap is and why significance it has for SEO. The website is considered as the house and the pages of the site are considered as the rooms of the house. The XML Sitemap is like a blueprint of the house or the Map of the House. It works as the sitemap of the so-called house and the web pages as its rooms. It helps Google to make it easy for the proverbial home inspector for the web-enabling it to rapidly and effortlessly discover all the rooms within your house. It is significant and plays an important role in SEO because the sitemaps help to make it at ease for Google to catch your site’s pages. It is very important as Google gives ranking to the web pages also not merely websites.

There is no disadvantage and drawback at all of using the Sitemap and it helps in improving the SEO of your website, therefore, they are highly advocated and recommend to be used.

Sitemap.xml file is particularly and especially important in cases of:

All the websites and its pages are fashioned dynamically especially on e-commerce sites and financial sites.

It has been observed that in case the site is not well-structured it will not generate well-linked or internal links. Many of the sites have got fewer external links or are a new or newly developed site just started “live”.

In case of large or the heavy sites, they are many archived contents and they may not be well-linked and well-connected.

Other XML Sitemap Properties and Considerations

XML Sitemap Configuration and Formatting:

the content management systems of the websites provide the facility to inevitably generate an XML Sitemap. In case, one uses these programs or in other words an auto-XML Sitemap generator, it is important to ensure that the output remains in the desired and correct format and is also error-free. E.g. Google lays down the guidelines and requires all XML Sitemaps are in compliance and adherence to the specific protocol or the Sitemap Protocol. For the purpose of Sitemap Verification, after a generation or the creation of the XML Sitemap and needs to be uploaded to the web server, you will be looking for the search engines. Google enables and makes its easier with the help of

Google Webmaster Tools. One needs to ensure that the Sitemaps are in the appropriate and correct format and are properly uploaded on the web server before verifying the attempt to upload.

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SEO Factors to Be Considered While Making a Website

SEO is the most important aspect for any website. In this article I will elaborate on the importance of SEO in website development and what SEO factors to consider while developing / designing a website.

1. FAST LOADING TIMES – The most important factor and Google recognizes it. It does not penalizes websites that are slow, but it rewards websites that are fast. Make sure your code is manageable and your client side is rendered fast.

2. SEO Friendly Content – Keep a mixture of images, text and animations. Google loves rich content. Gone are the days, when search engines preferred text. These days, Google will giveyou preference if your content has a video embedded in it. Rich content ranks faster these days.

3. SEO FRIENDLY URLS – Query parameters are good for development but bad for SEO, make sure you have the option of writing a keyword rich URL for that is a ranking factor in Google search result pages.

4. TITLE TAGS, META TAGS, META DESCRIPTION – If you can use a plugin that’s good, but if you have a custom stack development, be aware of these field. Provide provisions on every page to put in these fields.

5. H1, h2 tags – These tags help search engines understand the topic of the underlying content. Google still uses H1 tags to determine relevance. Use these tags to defined your content. Be careful there should be only 1 h1 tag on your page.

6. SITEMAP XML – an XML sitemap is to be submitted to Google webmasters account for faster indexing of your website pages. Make a provision to auto generate or manually generate these sitemaps for fasting indexing by search engine bots.

7. ROBOTS.txt – This file contains an important declaration. It tells the bots about pages that you want indexed when a search engine bot comes looking. It is upto search engines to honor requests mentioned in ROBOTS.txt

8. REMOVE DUMP TEXT / PAGES – Do remember to delete pages, that you used while making the website. This might include images, lorem ipsum passages. Stuffing your website with dump text is not going to help at all.

9. Image ALT Tags – A search engine bot cannot ready your image, but it can only read the alt text of your image. Make provision in your website code to put alt – tags for it is one of the most important factors in SEO.

10. BLOG – Google loves a website that is fresh. Fresh content is ranked higher than stale ones. By maintaining a blog, not only you can build a community of followers, but it helps a lot in website SEO. Make a provision for blog on your website.

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Local SEO Best Practices for Your Business Website

Local search engine optimization isn’t a single strategy you implement to boost your website to the top of search engine rankings. Its powerful digital marketing strategy for business owners wanting to sell to local customers that combines a variety of best practices for SEO. Meaning, if you’re going to increase your local ranking and ensure you are not losing your customer to your competitor – implement local SEO strategies. Local SEO isn’t different from the regular SEO. It’s just that we using keywords that are more relevant to the local audience.

Your SEO checklist for your small business website

Content Rules

Search engines love content that is compelling and fresh. If you want to rank well in local search results, you need to publish new high quality website content as often as possible. Having a local SEO strategy is essential from the very beginning of your planning process. Plan your content strategy based on the keyword research. Your website content should be engaging and useful to your audience. Think of it this way: When many people come to your website using a particular search term, search engines monitor it – you will likely improve your search rankings. Include your keywords in the title tags and meta descriptions of your web pages. It’s observed, people tend to click on the links that have a keyword in it instead of the one which doesn’t.

Optimize NAP Information

After creating content that is optimized for your local search results, optimizing your NAP (Name, Address, and Phone Number) across your web presence is the most crucial factor. Wondering why? Well, search engines can pick up your NAP information from anywhere around the web. So, if you have different data on various sites, Google may not consider as a single entity. Apart from that, the consistency and quantity of NAP is a ranking factor for local search. Also, think about it this way – if people see different business details across the web, they may get confused about which one is the correct one. Moreover, they may end up contacting your competitor who has more consistent business information. A consistent NAP can get you higher visibility in local search.

Go Mobile

Do you log in to your laptop each time you what to search for something? No, right? You would instead pull out your phone or tablet go on the internet to find whatever you need. That’s what your customers would do too. Moreover, if your website gives a poor mobile user experience, they would get frustrated. In April 2015, Google rolled out a mobile-friendly algorithm and website that fail to comply with Google’s Mobile Friendly guidelines will result in losing mobile search traffic. Not only that, Google penalizes the sites which are not optimized for mobile devices. It can drastically hamper your mobile search results ranking. Google even provides tools to determine the mobile-friendliness of your website. Optimize your site for mobiles and embrace the traffic from those small screens out there. A mobile friendly website is also SEO friendly.

Provide Simple and Easy-To-Use Navigation

The website’s navigation is like a roadmap to your site. It is a factor that will decide how quickly a visitor finds what they’re looking. If people are getting frustrated leaving your website, it will result in an increased bounce rate. It will not only impact your user engagement but will also result in the loss of a potential client. Put time to think through and design website navigation that is easy for a visitor to use to find what they want. Plan your website architecture and based on it create website navigation. It will help you to have clarity of what should go where and which pages need to be interlinked.

Link Building is a Must

Search engines count a link back to your site a “vote of credibility”. It means, there is a possibility that search engines would show your site to the searches for the particular keyword. Links are like trust and authority. You will naturally have few links, but link building activity can increase the number of websites linking to your site and furthermore your website ranking. You can outreach websites with relevant, high-quality content that have good authority to link back to your website. It will help your small business to build online exposure, attract more customers and increase your website ranking. Link building demands regular outreach and follows up. It can be daunting, but in the process, you are acquiring quality links for your website and foster new relationships.

Last but not the least…

Local SEO is often complicated. An effective local SEO strategy is never truly complete. Along with optimizing your website, social media can also help you improve your search engine ranking. Search engine optimization and your website’s ranking are interlinked. Following these basic best practices will lay a solid foundation from which to build upon.

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